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My Key Takeways

  • Deeper user research to refine workflows.

  • Centering design decisions around user needs helped resolve key pain points and resulted in a platform that makes job searching clearer and more empowering.

  • Collaborating across disciplines reinforced how shared insights and continuous dialogue lead to stronger, more unified product decisions.

The Next Steps Are

  • Developing a native mobile app would make the platform more accessible and seamless across devices.

  • Expanding global accessibility would make the platform more inclusive through multi-language support and localized insights.

03

Personalized User Center for Managing Job Search Progress

What we changed?

In response to users wanting better visibility into their applications, we built a personalized user center that centralized their job search progress.

Application Overviews

Application Overview Dashboard — Delivered a clear summary with month, week, and day views, helping users quickly grasp their job search status.

Add event

Edit

Remove

View details

June

10

Phone screening with ...

Friday, 1~2 PM (PST)

Upcoming Schedule

Upcoming Schedule Section – Surfaced upcoming interviews and meetings in a clean card layout, giving users a place to add schedules and set reminders.

More Jobs for You

View More

Personalized Job Recommendations – At the bottom of the profile page, we suggested roles based on user behavior to highlight new opportunities.

Applied Jobs

Option 2: to track how many jobs were applied on a given date

Option 1: to search for specific company role

Applied Jobs Tracker — Displayed all applied jobs with status labels, helping users track activity without losing context.

02

A Smarter Sponsorship Hub

What we changed?

We shifted the sponsor page from a simple ranking to a richer experience by structuring it into card-style sections that help users quickly understand sponsorship eligibility and key information.

Sponsor Checker

Type company name here ...

Check

Yes! This company offers sponsorship.

This company may not offer sponsorship.

Sponsor Checker Tool — A quick search bar that let users instantly check if a company offered visa sponsorship.

Redesigned Top Sponsorship Companies Ranking — Helped users identify strong, reliable sponsors at a glance.

Policy & Immigration News

H-1B Lottery Updates: New Selection Rules for FY2022

Policy & Immigration News Feed – Kept users informed on regulations that affected their job search.

Sponsorship Eligibility & Guides

Am I eligible for H-1B?

What documents do I need?

How can I prepare/fix my resume for sponsor-friendly companies?

Common Q&A

Sponsorship Eligibility & Guides – Reduced confusion and supported first-time applicants.

Modern Job Search With Clear, Organized Job Details

01

Similar jobs

shown on

left sidebar

Jobs Page

Enter keywords

or adjust filters

System updates

job results

Job detail page

Browse job cards

Apply

Save job

Left sidebar tools

View Job?

Yes

What we changed?

New filter bar – We moved the filter bar from the top of the page to a structured left-side panel, making filters easier to scan and keeping them visible while users browsed. We also introduced a prominent sponsorship-eligibility filter at the top, helping users understand fit and make decisions immediately.

Application Tracker

Saved Jobs

Job Matching

History

Software Engineer I

Matercard

Los Angeles, CA

H1B

Clean, modern layout with additional features –To better serve our young, savvy users, we created a more modern, balanced layout with clearer hierarchy, added quick-access actions to streamline key tasks, and surfaced highlights like the H1B sponsorship badge for faster eligibility checks.

4.3 (38 reviews)

About the company

Google

Software Development

Company Reviews & About the Company – We brought richer employer context into the job detail page by adding real reviews and a clear company overview, giving users an easy way to understand the culture, read authentic experiences, and get a fuller picture of the team behind the role.

Approaching Solutions

Transformed research findings into actionable features through brainstorming based on user needs.

re-engage core users and drive engagement growth through a modern, user-friendly redesign that improves navigation and usability?

How might we...


User Needs

Streamlined and Organized Job Information

Clear Sponsorship Visibility

Guidance Through the Job & Sponsorship Process

A Personalized Center

to Track Job Search Progress

User Pain Points

Laborious User Flow

The website's disorganized design and overly broad content made it unintuitive to use.

Ambiguous Sponsorship Information

The lack of clear sponsorship information led users to apply for unsuitable roles and seek external sources.

Lack of Job Organizing Mechanism

Easy to get overwhelmed when managing and tracking jobs, as the system did not address these specific needs.

Evaluating the experience through a UX audit

To deepen what we learned from user interviews, we performed a UX audit to examine how user frustrations were reflected in the interface.

Cluttered navigation bar – The top category links were irrelevant and confusing.

Outdated visual style The design looked outdated, lacking visual balance and clear hierarchy.

Unorganized filter bar – Limited search options hinder users from finding relevant results efficiently.

Lack of sponsorship information –users couldn’t easily see which companies sponsored.

Key information Missing highlights like sponsorship, salary, and location made it harder for users to grasp details or act fast.

Limited navigation – Users could only view one job detail at a time and had to click back to explore others, interrupting browsing flow.

Dense layout – text-heavy design with minimal spacing made content hard to scan and digest.

Single-purpose page The page presented only the ranking, leaving users without support or follow-up actions.

Low engagement pathways The page offered no additional information—such as sponsorship requirements or company context—making the ranking feel shallow.

What did the users say?

In order to uncover key pain points and user needs, we conducted 200+ surveys and follow-up interviews. Here are some of the things users told us:

"As an international student, sponsorship is my top priority, but the site doesn’t make this information clear. I sometimes applied to roles that aren’t eligible, which ends up wasting time.”


--- Alex, an International student

“I stop using the site after job search because the job details are overwhelming and the layout feels unstructured, with too much irrelevant information.”


--- Nick, a fresh graduate

“Managing all my applications gets confusing, and I easily lose track of where I am with each one. I need a tool that lets me track jobs, set reminders, and stay on top of deadlines.”


--- Ben, a local job seeker

Context

Problem

The platform was outdated, cluttered, and inconsistent, leading to a fragmented user experience that failed to meet user needs. The business experienced slow growth over the trailing six months.

33.9%

DROP-OFF RATE

39.4%

USER SATISFACTION

47.1%

DAILY ACTIVE USER

Constraints

Time - We were given a six-month window to design, build, and test the first MVP phase.

Small Team - Our team was lean, consisting of one PM, one UX researcher, one designer, and one engineer.

Navigation Limitations - Lack of modern navigation patterns required us to rethink the entire information architecture.

User Profiles

Primary User

International users seeking job opportunities and career growth in the U.S. job market.

Secondary User

Local job seekers exploring opportunities that align with their skills and goals.

Personalized Profile with Centralized Application Management and Progress Monitoring Tools

The user profile page brought application status, past activities, and upcoming schedules together in one place, personalized recommendations helped users discover relevant opportunities more easily.

extended view

Unified Sponsorship Center for Faster Insights & Confident Decision-Making

Sponsorship was our users’ top priority, so we consolidated essential insights and tools into a single, organized hub. This made it easier for users to verify opportunities quickly, stay informed, and move through the sponsorship process more fluidly.

extended view

Enhanced Job Detail Page Made Digestible Through Intentional Visual Cues & Organization

By surfacing key details upfront, restructuring the page into a two-column layout, clarifying section organization, and adding company reviews and background, users were able to absorb information faster and explore more smoothly.

extended view

Final MVP

Modernized Job Navigation Page with Improved Information Hierarchy

We introduced a clean, modern layout with clearer hierarchy and consistent styling, streamlined the navigation by grouping core sections for faster browsing, reorganized the filters into a more intuitive and informative filtering panel, and added quick-access actions that surface key highlights to drive more meaningful engagement.

monitor/desktop view

Simplifying job search for international users with sponsorship requirement.

My Role

UX Designer


Duration

Feb 2021 - Aug 2021

Team

Project Manager

UX Researcher

Engineer

Platform

Website App

Overview

HaiTouWang is an innovative online platform designed to simplify the job search experience for international users, supporting them to seamlessly navigate the competitive U.S. job market.


I redesigned the responsive platform to streamline job discovery, applications, and management for international users, improving efficiency and effectiveness.

Opportunities

Business

Increased engagement by improving navigation and introducing features that reduced drop-off and helped lift DAU.

Design

Modernized the interface with updated visuals to create a more engaging, youth-friendly experience.

Results

As we aligned the experience more closely with users’ needs, users immediately responded with higher engagement, returning more often and exploring jobs more deeply than before.

After launch, weekly active usage increased notably, user interactions across key touchpoints rose, and application conversions continued to grow as the experience became more intuitive and supportive of users’ job-search habits.

19%

USER CONVERSION

15%

USER INTERACTION

20%

WEEKLY ACTIVE USER